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UnityTX have never been subtle, and "STFU" is their most direct statement yet. The new single from the metal-hip-hop fusion outfit is out now...

How Harry Styles Became a Modern Rock Star

The easiest version of this story is also the least accurate one. Harry Styles did not become a rock star by accident or by...

Ronald LaPread, Commodores Bassist Who Played on ‘Brick House’ and ‘Three Times a Lady,’ Dies at 75

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THAT ERIC ALPER

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What Is the Difference Between a Manager and an Agent?

If you have spent any time navigating the music industry, you have heard both terms thrown around, sometimes interchangeably, usually by people who are...

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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