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Content Creators Flock to Facebook for Videos

Nov 25, 2014

This just in: social media marketers have done more than just walked away from using YouTube for video content – they have sprinted. And where have they gone? Straight out of the grasp of Google and into the outstretched arms of Facebook.

One of the most interesting data pulls we have done in a long time shows that YouTube is coming under increasing pressure to maintain its status as the major distributor of video content. Marketers are increasingly turning to Facebook for video content – opting away from the YouTube-first, Facebook second approach that was so common.

Socialbakers analyzed over 180,000 Facebook video posts across 20,000 Facebook pages – here’s what we found.

Back in 2012, marketers were not even considering alternative options for sharing video content on Facebook. The standard process was to create a video, publish it to YouTube and share it via Facebook. However, the recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.