I just finished doing a panel at Canadian Music Week on how labels and music streaming sites can work better together, and the panelists kept coming back to the same idea – you need to be creative with your playlists and promotions. Easier said than done, I know. But watch this to perhaps get a spark. The Made Shop created this music video for the song “Change Is Everything” by Son Lux. It’s an impressive work of stop-motion animation, and really good song, too.
