Yahoo and Live Nation’s ambitious undertaking to live-stream a concert per day for a full year (dubbed Yahoo Live) finished its first run on July 14, and the results are in: The program logged 135 million live streams from 225 global markets, with a largely millennial audience that spent an average of 24 minutes with each stream.
Though that averages out to roughly 369,000 viewers per concert, Yahoo Live is returning for a second year with a slight shift in focus — instead of one concert per day, live streams will be staggered to three or four per week to better maximize Yahoo and Live Nation’s marketing support.
Via Billboard
