The world is tuning into the feats of athleticism happening in Rio de Janeiro this week during the Summer Olympics. It all kicked off with Friday’s Opening Ceremony, which contained a surprising, musical win. A performance of “The Girl From Ipanema,” the classic bossa nova tune by Antonio Carlos Jobim, was a highlight moment of the ceremony. As we so often see with this moments of cultural zeitgeist, the song saw an immediate spike in online listens.
https://youtu.be/UJkxFhFRFDA
According to Spotify, the song was streamed more than 40,000 times a day after the ceremony. That’s an increase of 1,200% in plays for the tune, which was clocking in about 3,000 plays a day prior to the games’ start.
