In November, the JUNOS debuted a brand-new look along with the announcement of Michael Bublé as the host for The 2018 JUNO Awards Broadcast and live stream. The new look works to position the JUNOS brand as an instantly recognizable champion of the Canadian music industry at a time when our music is impacting here at home and around the world like never before.
Working with creative agency J. Walter Thompson Canada, the JUNOS developed new logos and brand guidelines. They not only contemporize the brand, but are also designed to create consistency across all JUNOS events, programs, and shows.
As the most public facing pillar of CARAS, the JUNOS has the greatest opportunity to deliver against the organization’s mandate to promote and celebrate Canadian music and artists. Creating a new logo that could be applied across various platforms, and reflects the future of the organization, like evolving their 365 initiatives, was top of mind when developing this new look.
