Metal label Earache has launched its brand-new web site, giving it its first full revamping since its original launch in 1995.
Yes, 23 years.
And to celebrate, Earache is also proud to announce its latest tech adventure. Recently, legendary Earache band Napalm Death hilariously featured in hit comedy show “Silicon Valley”. Their 1.316-second song “You Suffer” featured as an alert for character Gilfoyle, letting him know when Bitcoin dropped below a certain price. Certified as the world’s shortest song by the Guinness World Records, the track featured on the band’s 1987 debut album “Scum” also gave an idea to Earache to create the official @NapalmDeathBot on Twitter, tweeting the price of Bitcoin hourly, letting you know if you need to remotely trigger your rig at home.
To cement the band and song in the annuls of time, Earache has encoded “Napalm Death – You suffer but why?” into the blockchain, marketing a landmark first for an independent record label.
Owner and founder Digby Pearson comments: “Although we are positive that Napalm Death aren’t going anywhere anytime soon — their Glastonbury performance for us last year proved that — we are now ensuring that the band will now live on forever in the blockchain.”
