Shoppers Drug Mart officially opens its doors today at Toronto’s Yonge and Dundas Square. The new location is a unique reimagining of the space once occupied by the Hard Rock Cafe and Friar’s Tavern, offering consumers a refreshed design and a convenient and interactive retail experience while paying homage to its predecessor’s iconic history and musical roots.
A tribute to the significant role this space played in the rise of Canada’s musical and pop culture scene from the 1950’s as Friar’s Tavern through to its time as the notable Hard Rock Cafe. This space will include artifacts from these venues as well as memorabilia from some of Toronto’s music legends, in addition to an interactive timeline that allows shoppers to see historical highlights come to life through photos and video.
