We have been there. We know the struggle. Maybe you’re in a new band ready for your first gig, maybe you are ready to step it up on the scene, maybe you’ve been out of this business for so long and you’re not sure how things work today. Then you are in the right place! We are going to help you and show you step by step how to book a music gig at a nightclub.
When to Book A Music Gig At A Nightclub
Nightclubs are likely to be filling their calendars 4, 6, or 8 weeks prior to the play date. This may sound short or too long depending on the location and your plans. As soon as you know you are heating a specific location, make sure to contact the club you want to play in and tell them about your plans. Make sure to check with the clubs to make sure your plans are aligned so you can finalize a date and start promoting your gig too. If you are not sure for which club to go for or you do not have enough information about your destination, do some research or contact a nightclub promoter who can help you identify the best club, which is fit to your music. There are also international nightlife concierge services, which can help you no matter where you are going.
Once you are in contact with the promoter, ask them for other referrals to clubs in the same area. Look for clubs that would be far enough away to not interfere with their date but close enough to help build your regional following. This will definitely increase your chances to book a music gig at a nightclub.
Also, keep in mind that the best dates you should go for are weekdays. During the weekends the nightclubs are busy and do not offer options for gigs but they look to the weeknights as a place to test new acts, attract customers, so if you want to book club gigs, that is a good place to start.
Be ready
Always be prepared. When contacting the clubs or even a club promoter make sure you have specific goals, timelines and plans when it comes to your gigs and the marketing you are going to use to drive people to come and hear you. Most clubs do minimal marketing for individual acts. This will be a plus for consideration, will make you look professional and help you stand out from the competition!
This is a simple and easy guide on how to book a music gig at a nightclub. You should have a better understanding now of how club bookers approach their timetable and how you can reach out to them and convince them to book you. Good luck!
