On the heels of a successful limited launch last Fall, Entertainment Icon and Hip-Hop legend Snoop Dogg has announced his INDOGGO Gin is now available nationwide. INDOGGO, crafted with a laid-back California style, is the ultimate remix of seven premium botanicals infused with all-natural strawberry flavor.
INDOGGO was developed by the King of “Gin & Juice,” in partnership with Keenan Towns and Marc Weisberg, Co-Founders of Trusted Spirits, and in partnership with Prestige Beverage Group. Most recently, Emmy nominated actor, host and producer Terrence ‘J’ Jenkins joined the team as the company’s first creative director. Additionally, the gin has been recognized with a Double Gold for both Taste & Design from the 2020 Proof Awards.
“I am so proud and humbled by the response INDOGGO has received since its introduction,” said Snoop Dogg. “I knew that we had created a great tasting, smooth gin, but to see the response on social media, and get the stamp of approval from my friend Martha Stewart – I knew we had a winner!”
“The response and support from our partners and distributors has been incredible,” added Weisberg. “To launch a new product is no small feat, and to have such significant consumer following and early acceptance, especially during a pandemic, is humbling and very much appreciated. We have received such great support from everyone involved to ensure our nationwide rollout is a success, and we are excited to bring INDOGGO® to consumers, across the country, who want to enjoy a little ‘Gin and Juice’.”
INDOGGO is certified gluten free, distilled five times with seven premium botanicals and is infused with all-natural strawberry flavor with no added sugar. The gin is light on the juniper flavor and features orange, coriander and cassia botanicals for a taste of strawberry and citrus with a slightly sweet and fruity finish. The gin is great on the rocks, but Snoop Dogg and team have created some delicious cocktails that have been very popular since the rollout including:
Long Beach Lemonade
2 oz. INDOGGO Gin
6 oz. Fresh Lemonade
Ice cubes
Lemon slices for garnish
Add INDOGGO and lemonade to a glass, stir to combine. Top with ice and lemon slices.
Strawberry Basil Gimlet
2 oz. INDOGGO Gin
.75 oz. Lime Juice
.75 oz Honey Syrup (2 pt Honey:1pt water)
Basil
Combine all ingredients, shake and strain into a coupe glass. Top with soda water and garnish with strawberry or basil.
