Today, August 13, Chance the Rapper’s Magnificent Coloring World officially arrives on big screens across the country. For a limited time this month, fans can catch the film in person at select AMC Theatres throughout North America, including screens in Los Angeles, New York, Chicago, Detroit, Las Vegas, Philadelphia, and several other cities. Directed by Jake Shreier (Robot & Frank, Paper Towns), and featuring a stage and sound design like none other, Magnificent Coloring World is the feel-good movie and music ticket of the summer. The concert film is self-distributed through Chance the Rapper’s House of Kicks production company and film house and marks the first time an artist has independently distributed a film through AMC Theatres.
Staying true to his independent artistry, Chance wrote, produced, starred in, edited and distributed Magnificent Coloring World himself. He spent much of his time at home over the last year, working hard to bring this never-before-seen footage to light in the way that it should be seen. Filmed in 2017 on the heels of Chance taking home 3 GRAMMY Awardsfor his critically-acclaimed mixtape ‘Coloring Book’, Magnificent Coloring Worldtransports viewers into the front row of a Chance the Rapper concert. Amidst a monumental arena tour, Chance invited a select group of his biggest Chicago-area fans to an undisclosed event. Fans showed up to a meeting spot and were brought by school bus to Cinespace Chicago Film Studios, where they were surprised to enter a secret Chance the Rapper concert. Over the course of an hour, Chance ripped through his hit catalog, performing songs from Coloring Book and Acid Rap for the enthusiastic crowd.
This is not the typical documentation of a concert, which is then later packaged to be a concert movie. Instead, Chance knew ahead of time that he wanted to create a special cinematic experience. He arranged the space with six multi-color sound stages, nine cameras, and intricately placed microphones to capture the audience and show in a unique way. With a run time of just 61 minutes, Magnificent Coloring World captures the energy in the room that day, bringing Chance the Rapper’s larger-than-life persona to the big screen.
Magnificent Coloring World arrives a few weeks before Chance is set to make his only festival appearance of the year, at Milwaukee’s Summerfest Music Festival on September 3.
