Directed by BBY Chris, the visual for “IYKYK” showcases Ebhoni in rare form as the 21-year old singer/songwriter hailing from Toronto powerfully delivers a flurry of edgy, fashion-forward performance shots, commanding her audience and unapologetically baring her soul.
An abbreviation for “if you know, you know,” the single was first released on Ebhoni’s mixtape “Good Dick & Weed,” a refreshing departure from the current landscape of female R&B heavily influenced by Ebhoni’s Caribbean upbringing. On the track Ebhoni speaks directly to a night where gunfire punctured six bullet holes in the backseat window of her family’s car, and they had to temporarily relocate to her grandmother’s house, where she openly wondered: what if she had been sitting in that backseat?
Putting up walls for her own self-protection, she’s only now beginning to draw from the power that comes from her own vulnerability. “I really have been through so much, and it’s important to show that to help others who might not have that platform.” “IYKYK” takes viewers on a 3 minute and 12 second journey through Ebhoni’s world, boldly sharing her pain, her vulnerability and ultimately her gift.
Praised for her powerhouse talent, Office Magazine predicts Ebhoni “is on a fast track to worldwide recognition.” Earlier this year, Ebhoni released her EP “X,” to critical reception from press and rare groove enthusiasts. In addition to Pitchfork praising Ebhoni for “reclaiming the Toronto R&B crown for women.” HotNewHipHop wrote, “Ebhoni has been one artist to keep an eye out for in the 6ix,” it’s no wonder FLAUNT crowned her “Our favorite new R&B artist.” Tracks like “Rotation” only bolster the rep she’s built as one of R&B’s most magnetic young stars, and with the release of Good Dick & Weed, Ebhoni’s growing fandom will surely only continue to expand.
