Noted footwear designer John Fluevog whose creations for more than half a century have elegantly and stylishly shod the feet of notables including Beyoncé, Lady Gaga and Jack White has announced a new collection created in conjunction with Experience Hendrix, L.L.C. the family-owned company that manages and safeguards the legacy of Jimi Hendrix. The designs exude a decidedly retro rock and roll aura as befits a collection of shoes and accessories inspired by the art, life and music of the legendary Jimi Hendrix. Drawing from Jimi’s lyrics, legacy and distinct fashion sense, Fluevog and his design team worked closely with the Hendrix family to pay tribute to the late music icon.
In announcing the launch, Fluevog commented, “I feel such a sense of privilege to be connected to a cultural icon at the level of Jimi Hendrix. We went deep into Jimi’s clothes, style and overall journey; one can envision him swinging down the streets of London in this collection looking perfect. We’re so proud of it and we’d like to think Jimi would be delighted with our collective efforts.” He went on to say, “It was truly a pleasure to connect and work with [Experience Hendrix President and C.E.O.] Janie Hendrix on this project.”
The venture was coordinated with Authentic Hendrix, LLC, the licensing arm of Experience Hendrix. Janie Hendrix was effusive in her praise for the endeavor. ““If ever a product line has drawn from the very essence of the Hendrix experience, this one has. Fluevog has truly grasped the signature style and energy of Jimi and created pieces that could very well have come out of his closet. The “wow effect” that Jimi unveiled every time he appeared is definitely there! Each intricate detail is a bold expression of his sense of fashion. I’ve long been a fan of John Fluevog’s designs, and I’m absolutely smitten with what we have worked together to create. I think the world will be equally dazzled!”
Among the highlights of the new line are The Tudor Jimi, a square-toed ankle boot with braided appliqué and The Stand Up Electric Lady, a tall platform boot with silk scarf lacing. Both styles will be coming in gold embroidery and custom devoré velvet variations. Jimi’s own handwriting is immortalized into the velvet used within the collection.
