Out of the small town of Timmins, Ontario, Preston Pablo has emerged as one of the most exciting new voices in pop and R&B, and he’s wrapped up a deal with Universal Music. In his tiny rural community of 42,000, music provided a window to a much bigger world. “I grew up very differently from most artists in today’s age,” he shares. “My music is raw, because I was so isolated.”
In senior year of high school, Preston dropped his debut solo single “OMO” and amassed over half a million Spotify streams right out of the gate. In 2021, Preston signed to 31 East Inc./Universal Music Canada and released his major label debut “Flowers Need Rain” in 2022, in collaboration with production duo Banx & Ranx. The song has since gone triple platinum, amassed over 26M global streams, and reached the #1 spot at Mainstream AC radio in Canada. Most recently, Preston performed “Flowers Need Rain” at the 2023 JUNO Awards where he was named Breakthrough Artist Of The Year.
This begs the question “how could Preston possibly follow up such a massive hit?” Of course, the answer is simple: with another one.
Today Preston Pablo drops his summer-ready smash “For Keeps.” “This song is about shooting your shot,” says Preston. “Even after you’ve been constantly missing. It’s a very lighthearted and playful take on a classic love story. When someone is playing hard to get it typically makes the one who’s chasing work a little harder to get what they want. That’s the motive behind this record.” The song arrives with a music video shot at Niagara Falls’ legendary arcade, the Great Canadian Midway.
Preston just wrapped up a ten-city supporting tour across Canada, a sold-out headline concert in Toronto, and performed on the season finale of La Voix. You can catch him performing on some huge stages this summer, supporting Johnny Orlando and Walk Off The Earth at Budweiser Stage and his debut performance at this year’s Osheaga Festival in Montreal.
