SiriusXM Canada today announced a new partnership with MusiCounts, Canada’s leading music education charity to launch SiriusXM Soundwaves: A MusiCounts Community Fund. The program is the evolution of the MusiCounts Community Music Program and will help support youth music programs across Canada with grants of up to $20,000 for instruments, equipment and resources provided to community groups or not-for-profit organizations.
This initiative is consistent with SiriusXM Canada’s passion for promoting and elevating Canadian artists and emerging talent through its significant financial contributions and North American-wide reach. SiriusXM Canada is a longstanding supporter of MusiCounts, having donated more than $2 million over the last 15 years, and through the fund will seek to raise awareness of the importance of music education across Canada, and to support and empower youth.
Kristy Fletcher, President of MusiCounts, shared her enthusiasm for this partnership. “Music has the power to transform the lives of young people, which is why the MusiCounts partnership with SiriusXM is so crucial. Through this partnership, we will be able to support music programs across Canada, ensuring kids who need it most have access to music-making in their communities.
The fund strives to make music education at the community level accessible to youth in need, who wouldn’t otherwise have a chance to learn to make music. Community programs often satisfy children’s unique needs: cultural representation and celebration, music therapy, language preservation, and more. As funding for music programs continues to decrease across the country, this partnership will help bridge gaps, create opportunities, and make music more accessible to young people across the country.
To learn more about SiriusXM and MusiCounts’ partnership, please visit www.siriusxm.ca/musicounts. A special thanks to Long & McQuade Musical Instruments.
