Today, SiriusXM Canada, in collaboration with the Canadian Country Music Association, proudly announced the kickoff of the 6th annual SiriusXM Top of the Country competition. Open across Canada, the contest offers incredible mentorship and development opportunities, along with the ultimate prize of being named the 2024 SiriusXM Top of the Country winner and $25,000. The two runners-up will each receive $10,000. Registration is now open to solo artists and groups until February 2 at topcountry.siriusxm.ca.
The competition is renowned for helping to launch the careers of some of Canada’s top country music talent including Tyler Joe Miller and SACHA. The 2023 winner, Hailey Benedict, is gearing up for a summer of touring across the country and expressed her gratitude for the transformative experience.
“The SiriusXM Top of the Country competition was an absolute game-changer for my career, helping develop my skills and providing opportunities to reach new audiences and perform on some major stages. The exposure and support I received were truly invaluable, opening many doors for my future and longevity in country music!”
SiriusXM Top of the Country is designed to help build and promote Canadian talent, providing country artists with a unique and memorable journey. Following registration, eight semi-finalists are selected by an expert panel to record in-studio, with the public voting on their favourites. Three finalists will then embark on a summer of showcases including Lasso Montréal (August 16-17) and a performance spot at the 2024 CMA Fest in Nashville, plus mentorship and connection opportunities with key industry players. The competition culminates with the finalists performing at Country Music Week 2024 in Edmonton, with the winner announced live on-stage before appearing on the 2024 CCMA Awards presented by TD broadcast.
“We are thrilled to call on Canadian country music talent to register this year, reaffirming our commitment to discovering and developing exceptional artists in Canada,” said Michelle Mearns, Vice President, Programming & Operations, SiriusXM Canada. “This has become a significant platform for artists to showcase their skills and take their careers to new heights, and we’re extremely proud to be able to provide this opportunity.”
“We’re ecstatic to once again join forces with SiriusXM to bring this incredible competition to life,” said Amy Jeninga, President of CCMA. “The CCMA is all about recognizing and celebrating our Canadian country music community, and throughout our ongoing partnership, now in its sixth year, SiriusXM has been a pivotal platform for emerging artists, showcasing the extraordinary depth of talent we have in this genre.”
SiriusXM’s Top of the Country, in partnership with the CCMA, is part of SiriusXM’s ongoing commitment of promoting and elevating the best emerging Canadian music talent. SiriusXM continues to offer a leading platform for Canadian artists through its significant financial contributions and North American-wide reach.
