- Find Your Niche: TikTok offers a wide variety of content to explore. Your For You page is personalized based on your interests, so sticking to a specific niche can help you connect with like-minded people.
- Engage with Larger TikTokers: Interacting with other creators, especially by commenting on popular videos, can help you get noticed and reach a broader audience.
- Use Relevant Hashtags: Hashtags can increase the visibility of your posts. Look for trending hashtags on TikTok’s Discover tab, and also explore hashtags popular within your niche.
- Prioritize Quality: High-quality videos perform better on TikTok. Aim for at least 720p resolution, invest in good lighting and sound equipment, which doesn’t have to be expensive.
- Encourage Engagement: Encourage viewers to engage with your content, as user-generated content is highly valued. Even participating in trending challenges can boost your visibility.
- Keep it Short: Grab viewers’ attention within the first three seconds and keep videos short (10-15 seconds). Shorter videos tend to perform better and hold viewers’ attention.
- Try TikTok’s Promote Feature: Utilize TikTok’s Promote feature to turn organic videos into ads, reaching new audiences and driving traffic to your content or business website. Gain insights to improve future efforts.