By Mitch Rice
When the famous Canadian academic Marshall McLuhan said, “the medium is the message,” he meant that the same message will be perceived very differently depending on how it’s delivered. Decades ago, radio features differed tremendously from TV broadcasts — the substance of the speech meant more on radio, but someone also needed to be photogenic for maximum appeal on TV.
In the digital age, today’s event holders are wise to consider the implications of this underlying idea, even if they’re using neither medium. Technical problems are unacceptable, as the AV equipment needs to impress their audience, or their message’s substance may get lost in the shuffle.
Let’s check out how the leading AV rental companies can kick your event up a notch.
Premium Equipment
It’s essential to get the basics done well, so industry leaders like Toronto AudioVisualRentals.ca offer premium equipment that ensures all video and audio are crisp. Guests should have no trouble seeing and hearing live streams or speakers.
It’s a little unforgiving because anyone considering working with you may shy away if the AV is of poor quality, but getting it right doesn’t guarantee their business, either. Proper sound and visuals are a prerequisite to running a solid event, but it’s not going to wow your event’s attendees.
3D Mapping
Thankfully, leading AV equipment has evolved beyond just showing people on screens or letting them talk through speakers. 3D mapping manages to cast whatever visuals you have onto 3D objects, rather than just 2D screens.
Imagine if you could cast your branding and logos on the façade of the building hosting the event, so attendees walk through it when they enter. You can get creative and run with this idea so long as you have the right equipment.
Installations
The best equipment in the world won’t make a good impression on your audience if it isn’t installed properly. Most people running events have people and places to see and can’t be everywhere all at once.
Trust the premier AV equipment rental businesses to expertly install their gear so it’ll be there when you need it and work flawlessly.
Consultations and Other Services
Everybody understands how a microphone and screen work, but there’s more to an event than having the basic equipment. Does your event currently have a floor plan? Do you understand the capabilities of all the equipment you’re renting?
Leading AV rental companies can deliver the equipment, set it up, and remain on-site to handle everything. If you want to save some money by handling it yourself, they can deliver the equipment and leave you to it.
From planning the event beforehand to staying on-site afterwards to help clean and return everything, they will have your back throughout the entire process. Whether it’s a corporate conference, trade show, charity event, or whatever else, the best AV rentals give you constant support.
Those leading events need to focus on the core of their value proposition and business model, not the technical equipment needed to spread their messages. If they pair with an AV rental company that ticks off all the boxes above, they’ll be free to focus on what matters most.
Data and information are provided for informational purposes only, and are not intended for investment or other purposes.
