Today, Toronto rap titan, AR Paisley drops a fresh take on the hip hop genre, with his dynamic collaboration “Supply & Demand” featuring viral Punjabi rap artist Harsh Likhari. “Supply and Demand” sees Paisley, an artist who has cemented his place as Toronto’s newest hip hop ambassador, join with Likhari, who gained international recognition through his collaboration with Connor Price on a single that remains true to the essence of old school hip hop.
Blending nostalgic hip hop with traditional Punjabi melodies with a seamlessness that complements both artists’ refined sound, ‘Supply & Demand’ offers a fusion of sounds that fuels Paisley’s buzz along with the demand for the rising star. The official music video merges the diverse lifestyles of the rap mavericks, alternating between AR Paisley’s Toronto home shot by videographer Jyotti Tatter and Harsh Likhari’s New Delhi, India stomping grounds, in striking visuals directed by Tango.
Paisley reflects on his motivation for the single, saying,“ I wrote this song at the start of 2024 after taking a break from the studio for a bit. I came back with a fresh mindset and fresh ears which helped piece this song together showcasing my lyrical abilities.” He also cites his desire to be a catalyst, driving up-and-coming talent to the forefront of the industry, giving others the affirmation he once desired, as another motivation for the collaboration.
‘Supply & Demand” follows Paisley’s recent Valentine’s Day release “Only You” and surprise feature on “Drippy” a collaboration with the late Sidhu Moose Wala, which accumulated over 15 million views, and charted #9 on Canada’s Billboard Hot 100.
Canada’s rising South Asian hip hop maverick, AR Paisley, conveys raw vulnerability through his explosive verses that has earned him 100+ million streams across all DSPs and 60+ million views on YouTube. As XXL Magazine observed in 2019, “the Mississauga rapper has already become a mainstay on Spotify’s curated playlist and it’s only a matter of time until the rest of the world catches up.” What followed was recognition as Hip Hop/Rap Artist of the Year at Canadian Music Week (2023) and his On The Radar freestyle, a testament to his lyrical prowess, further solidifying his position as a true luminary in the genre. AR Paisley’s influence extends far beyond Canadian borders, leaving an indelible mark on international markets through electrifying tours alongside AP Dhillon and Sidhu Moose Wala. His captivating stage presence and undeniable talent culminated in a sold-out Toronto date during his own headlining Canadian tour. In tandem with his musical conquests, AR Paisley’s ‘Paisley’ fashion line has cultivated a devoted and independent following, fueled by its limited-edition designs that transcend mere apparel, encapsulating a lifestyle and culture uniquely his own.
