SiriusXM Canada, in partnership with MusiCounts, has opened applications for the inaugural SiriusXM Soundwaves: A MusiCounts Community Fund. This innovative grant program is dedicated to providing not-for-profit community level organizations across Canada with up to $20,000 in instruments, equipment, and resources necessary to foster accessibility and enhance music education. Eligible organizations can apply today for grants to sustain existing music programs or initiate new ones at musicounts.ca/soundwaves.
This initiative is built on the premise that every community deserves the chance to cultivate talent and a passion for music. Community music programs aim to make music education accessible to all youth, especially in underrepresented communities where such opportunities are most needed. SiriusXM Soundwaves will help support these programs, bridge gaps, create opportunities, and make music accessible to more youth.
“Music is a universal language that should be accessible to everyone and through the SiriusXM Soundwaves MusiCounts Community Fund, we are making that a reality for more communities across Canada,” said Rob Keen, Senior Vice President, Sales, Marketing & CCD at SiriusXM Canada. “By removing financial barriers and providing essential resources, we are thrilled to help open doors for young talent to explore, learn, and grow through music.”
To celebrate and encourage diversity within music education, the program is designed to be inclusive and flexible. The funds can be allocated to various approaches to music education and used to purchase a wide array of musical instruments and necessary equipment.
“SiriusXM Canada’s support is critical to achieving MusiCounts’ mission to ensure that all children and youth across Canada have access to music education,” said Kristy Fletcher, President of MusiCounts. “The impact of this fund will be felt for generations, as it helps to lay down the foundational support for burgeoning music programs and reinforces the infrastructure of existing ones.”
SiriusXM Canada’s commitment to the Canadian music ecosystem extends beyond the SiriusXM Soundwaves MusiCounts Community Fund. Through its Canadian Content Development (CCD) contributions, SiriusXM spotlights Canadian talent, artists, and musicians, promoting their work on a national scale. The company’s contributions through CCD represent a substantial investment in the future of Canadian music and underline its ongoing commitment to nurturing homegrown talent from every corner of the country.
Applications for the SiriusXM Soundwaves MusiCounts Community Fund are now open until May 30, 2024. For more information or to apply, please visit musicounts.ca/soundwaves.
