Today, the finalists for the Grand Prize at the 2024 Prism Prize were revealed, showcasing the top 10 Canadian music videos of the year. Chosen by a distinguished jury of over 120 leading figures in Canadian music, film, and media arts, the winning artist and director will receive an unprecedented $20,000.00 CAD cash prize, marking the largest award in the realm of music videos worldwide.
The 2024 Prism Prize Top 10 (in alphabetical order):
Blame Brett – Artist: The Beaches | Director: Ievy Stamatov
Borrow Trouble – Artist: Feist | Directors: Mary Rozzi, Colby Richardson, Heather Goodchild & Leslie Feist
Demons – Artist: Allison Russell | Director: Ethan Tobman
feral canadian scaredy cat – Artist: young friend | Director: Sterling Larose & Zachary Vague
I’m Good – Artist: Snotty Nose Rez Kids | Director: Sterling Larose
I Wanna Be Your Right Hand – Artist: Nemahsis | Directors: Norman Wong & Amy Gardner
My Mind At Ease – Artist: Dominique Fils-Aimé | Director: Adrian Villagomez
Name of God – Artist & Director: Mustafa
Of Woods And Seas – Artist: Alaskan Tapes | Director: Andrew De Zen
Revenge of the Orchestra (feat. Magugu) – Artist: Apashe | Director: Adrian Villagomez
Each of these Top 10 finalists are also eligible for the fan-voted Audience Award, which comes with a $2,500.00 CAD prize for the winner. Music lovers and fans alike can now view all of the Top 10 videos and cast their vote for their favourite through Thursday, June 6, 2024 at prismprize.com.
“As the Prism Prize continues to illuminate the dynamic landscape of Canadian music videos, it serves as a testament to the boundless creativity flourishing within our nation’s music community,” said Louis Calabro, Vice-President, Programming & Awards, at the Academy of Canadian Cinema & Television and the Founder of Prism Prize. “As we unveil this year’s Top 10 videos, we invite you to embark on a journey of discovery, celebrating the diverse voices and groundbreaking visions that define the essence of Canadian musical artistry.”
This year, the Prism Prize jury evaluated over 300 eligible Canadian music videos, carefully considering elements such as originality, style, creativity, innovation, and execution to curate the final Top 10.
Along with the Grand Prize and Audience Awards, the Prism Prize annually recognizes a group of Special Award recipients who are honoured for their achievements and contributions to the music industry, both in Canada and abroad.
- The Hi-Fidelity Award (supported by FACTOR, the Government of Canada and Canada’s Private Radio Broadcasters) established to recognize recording artists who utilize music video in innovative ways;
- The Lipsett Award, established to celebrate a unique approach to music video art;
- The Special Achievement Award (supported by The Slaight Family Foundation) established to recognize an exceptional contribution to music video art on the world stage;
- The Willie Dunn Award (supported by Telefilm Canada) presented to a Canadian trailblazer who has demonstrated excellence within the music, music video and/or film production communities.
These Special Award recipients will be unveiled alongside the Grand Prize and Audience Award winners when the Prism Prize Class of 2024 is announced on Thursday, June 25. A celebration of the Class of 2024 will take place in July, featuring a screening of the Top 10 videos and the work of our Special Award Recipients.
View the Top 10 Canadian music videos of the year eligible for the 2024 Prism Prize and the Audience Award at prismprize.com.
Since its introduction in 2013, the Prism Prize has been celebrating outstanding work in Canadian music video production. Through the years, the Grand Prize has been awarded to an eclectic group of homegrown artists and directors who have created captivating and moving visual accompaniments to their music, including Rich Aucoin and director Noah Pink for Brian Wilson Is A.L.I.V.E., Charlotte Day Wilson and director Fantavious Fritz for Work, Jessie Reyez and director Peter Huang for Far Away and Snotty Nose Rez Kids and director Sterling Larose for Damn Right.
Previous winners of the Special Awards include July Talk (2017 Hi-Fidelity Award recipient), Grimes (2018 Hi-Fidelity Award recipient), Karena Evans (2018 Lipsett Award recipient), Mustafa (2022 Willie Dunn Award recipient), and Nemahsis (2023 Hi-Fidelity Award recipient), just to name a few.
Learn more about previous Prism Prize recipients here.
