The Rolling Stones, Grammy-winning rock band and Rock and Roll Hall of Fame inductees, are set to debut in Beat Galaxy, an immersive music hub on Roblox, a global platform for communication and connection. Created by Universal Music Group (UMG) in partnership with Supersocial, pioneer of virtual world development, Beat Galaxy reimagines music discovery and fan engagement for the digital age.
The immersive setting will offer users a unique and interactive way to connect with the band’s beloved music, while engaging with other like-minded fans. The Rolling Stones’ takeover in Beat Galaxy aims to bridge the gap between rock music legends and younger generations, featuring experiences and gameplay surrounding the band’s greatest hits, exclusive virtual merchandise and premium avatar items.
“Bringing our music to the virtual world of Beat Galaxy is an innovative way to connect with our new and existing fans,” said The Rolling Stones.
Beat Galaxy on Roblox is architected to become a virtual epicenter for a wide range of UMG labels and artist integrations. The Rolling Stones’ takeover will transform the ever-changing virtual world into an immersive experience that embodies the iconic art, styles, and influences from the band’s illustrious career. Users will be able to play a track-runner game featuring the band’s famous hits, compete for prizes and visit a 24/7 virtual club and social hub.
The integration not only celebrates the band’s rich history, but shapes the future of music discovery and fan interaction. Since launching in December of 2023, Beat Galaxy has become a landmark experience across genres, allowing artists to leverage their IP in new and innovative ways. Supersocial, the developer of Beat Galaxy, worked directly with artists such as YUNGBLUD and Mae Stephens to effectively bring their brands to life in a virtual setting. The Rolling Stones’ takeover builds on the previous success of artist integrations, which have collectively garnered over 84 million impressions from immersive ads on Roblox and 500,000 unique visitors.
The Rolling Stones’ virtual experience in Beat Galaxy is now available on Roblox. To immerse yourself please visit Beat Galaxy.
