This Pride Month, Elton John is bringing his legendary wardrobe to eBay to benefit the Elton John AIDS Foundation, giving collectors and fans a once-in-a-lifetime chance to own a piece of fashion history. “Rocket Man Resale” will feature hundreds of items from Elton’s closet, including bespoke Gucci jackets, Versace robes, customized Prada loafers, as well as affordable items such as historic concert T-shirts and baseball caps. The auction begins on June 27, and 100% of sales will benefit the Elton John AIDS Foundation.
“Giving new life to the cherished items from my wardrobe has always been special to me. For decades I’ve donated my closet’s treasures to support the Elton John AIDS Foundation,” said Elton John. “This Pride Month, I’m excited to share my Atlanta treasure trove on eBay, hoping these items will inspire you to express your unique spirit and bring you as much joy as they’ve brought me. Whether you’re after high-end luxury or something more laid-back, there’s a perfect find for everyone. Even better, every dollar goes to supporting the Elton John AIDS Foundation’s work to end LGBTQ+ stigma.”
For nearly three decades, eBay has championed the circular economy, serving as a top destination for enthusiasts to unearth in-demand and hard-to-find pre-loved apparel and luxury items. Starting June 27, Rocket Man Resale will bring storied fashion, luxury and collectibles out of the closet and onto eBay, giving the marketplace’s 132 million active buyers in more than 190 markets around the world the chance to channel Elton John’s enviable style.
To kick-off the auction on the eBay app at 1:10pm ET on June 27, creative entrepreneur Emma Rogue and singer-songwriter Stephen Sanchez will host a live-streamed shopping event on eBay Live featuring Elton John and David Furnish. In addition to hundreds of pieces from Elton’s wardrobe, David Furnish, Donatella Versace, Brandi Carlile, Betsey Johnson, Robin Roberts and Andy Cohen will be offering select pre-loved pieces from their own closets. There are multiple ways to browse and buy the collection, including a brick-and-mortar shop open from 2pm to 6pm ET in New York City on June 27.
“Elton John’s wardrobe is decades in the making – to own something worn by him is to own a piece of music and fashion history,” said Charis Marquez, VP of Fashion at eBay. “Having a cultural icon selling his pre-loved fashion on eBay in support of the Elton John AIDS Foundation is a real indicator of our ability to offer incredible access to luxury items that you just can’t find anywhere else.”
“eBay’s reach presents an unparalleled opportunity to share the Foundation’s inclusive message with millions worldwide who share a passion for Elton and his legendary style,” said Anne Aslett, CEO of the Elton John AIDS Foundation. “We are happy to partner with eBay to promote a more sustainable future and to see Elton’s fabulous items enjoyed by donors. By participating in this auction, you will help support our programs to end the stigma and discrimination that prevent so many from accessing lifesaving HIV care – an important message not just for Pride Month, but every day of the year.”
The 10-day online auction will commence on June 27 at 9am ET at ebay.com/rocketmanresale. All items on auction will be offered at a starting bid of $26.60 – a nod to the Peachtree Road address of Elton’s previous Atlanta home – with a handful of additional items listed at “Buy It Now” fixed prices. In addition to the Rocket Man Resale auction, eBay shoppers will have the option to support Elton John AIDS Foundation when they checkout on ebay.com from June 23 through June 30, 2024.
On June 27 at 1:10pm ET, Elton, David Furnish and friends will also appear on eBay Live – eBay’s Live shopping platform accessible via the eBay app, hosted by Emma Rogue and Stephen Sanchez.
Shoppers can also visit Rocket Man Resale in-store (51 8th Ave New York, NY) for one day only on June 27, 2pm to 6pm ET.
