BIC, a world leader in stationery, is teaming up with GRAMMY-nominated and multi-platinum singer, songwriter and producer Charlie Puth this back-to-school season to amplify BIC’s 4-Color Ballpoint Pen campaign ‘A pen for every side of you.’ The campaign empowers students and teachers to unleash their creativity by relating each color of BIC’s 4-Color Ballpoint Pen to various forms of self-expression.
The iconic BIC 4-Color Ballpoint Pen offers four great colors in one long-lasting pen – black, red, green, and blue – in multiple smooth and sleek barrel designs. Ideal for capturing self-expressive thoughts and song lyrics, doodling imaginative creations, color-coding school notes and more, the 4-Color Pen helps unleash creativity and passion through writing.
“Equipping students and teachers with tools that spark curiosity, creativity and help them envision a brighter future is just one part of BIC’s global commitment to education,” said BIC CEO Gonzalve Bich. “We’re thrilled to partner with Charlie Puth to encourage students to express themselves through writing and music this back-to-school season.”
“The BIC 4-Color Pen is my go-to for songwriting because I can click through ink colors to match the vibes of each lyric or line, or even how I may be feeling that day,” said Charlie Puth. “Since self-expression is so meaningful to me and my craft, I love partnering with BIC to encourage students to explore the beauty of creativity through writing, music and art – no matter their interests.”
BIC and Charlie Puth are hosting a back-to-school consumer sweepstakes for four consumers to win a special behind-the-scenes experience and private iHeartMedia concert with Charlie Puth on October 22, 2024 in New York City. For a chance to win, consumers can purchase eligible BIC writing products, including the BIC 4-Color Ballpoint Pen and other popular BIC classroom essentials, at participating retailers and upload or mail-in proof of purchase from now until September 30, 2024. Full sweepstakes rules here.
In preparation for back-to-school, throughout the summer, Charlie Puth and the 4-Color Ballpoint Pen will also appear across retail, social and digital platforms, PR, Creative, and a partnership with iHeartMedia – all culminating in the exclusive October event to drive brand awareness during the back-to-school purchase period. Paid media support will take place across TikTok, Instagram, paid search, and iHeart audio from July 8 through September.
The BIC 4-Color Ballpoint Pen is available on BIC.com, as well as at your favorite online and in-store retailers during the back-to-school season and beyond.
