Japanese singer-songwriter HIRAIDAI, who belongs to TV Asahi Music Co., Ltd., will start his nationwide tour in Japan, “HIRAIDAI TOUR 2024,” from September 7. Along with the music he wants to deliver to the audience, the merchandise creates the world of HIRAIDAI. The merchandise of the tour is a product of collaboration with “Free&Easy,” a lifestyle brand from California that combines vintage style with West Coast culture. This marks the first collaboration with a Japanese artist.
Free&Easy, while maintaining the iconic California style, has created special designs for the HIRAIDAI TOUR 2024, which feature bold graphics and exquisite color combinations, capturing the essence of HIRAIDAI’s music and lifestyle. Just like a seasonal collection from a local store in California, the company hopes fans will enjoy picking out their favorite items.
Also, the HIRAIDAI TOUR 2024 will continue to feature collaboration items ranging from live performance merchandise to lifestyle items, including popular designs with “Disney,” “G-SHOCK” and “Hydro Flask.”
Ahead of the nationwide tour’s venue sales, the online shop “HIRAIDAI official merchandise” will start taking pre-orders for some items that will be delivered before the tour starts.
