Have you ever wondered about the impact music has on your brain? Pollen Music Group, arguably the best-kept creative secret in the Bay Area, has created an immersive experience that visualizes exactly that – and they’re aiming to bring this groundbreaking venture to the U.S.
Brainstorms: A Great Gig in the Sky, a collaborative project between Pollen and Richard Wright Music Limited, debuted in June at London’s Frameless, the UK’s largest, permanent, immersive art experience. The installation featured music by the iconic band Pink Floyd, who endorsed the project, and a unique collaboration with pioneering musician Imogen Heap.
Supported by key technology partners Dolby, AMD, EMOTIV and Supermicro, the experience leads visitors through four projection galleries, each featuring immersive visualizations of the brain’s response to music, enveloping guests inside the music in a completely new way.
“Brainstorms is the perfect vehicle for us to integrate our passions and expertise in immersive sound, storytelling, and neuroscience,” said JJ Wiesler, Co-Founder and Creative Director at Pollen. “We’re excited to show how we can transform brain data into artistically stunning interpretations that can be easily accessed, understood, and appreciated in the U.S. as well.”
Against a backdrop of the company’s rising prominence in the tech and creative nexus of the Bay Area, along with multiple Emmy, Annie, and MPSE awards, as well as a Peabody, Cannes Lion and Oscar nomination, Brainstorms marks a new milestone for Pollen in the immersive experiences space in the U.S. and abroad.
“Combining neuroscience, advanced technology, visual artistry, music and sound design, Brainstorms provides attendees with an exploration of how our minds respond to music,” said Scot Stafford, Pollen Co-Founder, Musical Director and Sound Supervisor. “The launch of Brainstorms further extends Pollen’s reach from the virtual world to live immersive experiences.”
On the heels of a successful London residency, Pollen is now focusing on bringing Brainstorms to the U.S., seeking partnerships with immersive venues and networking organizations interested in evolving the show for its U.S. debut.
“We’re proud to have successfully executed a high-level concept from inception to delivery that was enormously well-received at one of the most prestigious immersive venues in the world,” said Richard Warp, Chief Technology Officer at Pollen. “We’re excited to partner with visionary venues in the U.S. who can help us realize the full potential of this unique experience.”
