BIC, a world leader in stationery, is partnering with GRAMMY-nominated singer, songwriter and producer Charlie Puth to emphasize the importance of music and arts education with “BIC’s Creativity Camp” to spotlight BIC’s 4-Color Ballpoint Pen. While research shows that music and arts education have an overwhelmingly positive impact on student wellbeing, these programs are often the most underfunded. This back-to-school season, BIC is dedicated to deepening its commitment to education by investing in the future generation of bright young minds.
On Wednesday, August 7, in New York City, BIC and Charlie Puth are hosting an invite-only Creativity Camp for students and teachers from local tri-state area high schools. Guided by the talented artist, attendees will explore and express every side of themselves through four dynamic activities, each inspired by BIC’s iconic 4-Color Ballpoint Pen: 1) journal writing to recognize individuality and encourage self care, 2) beat-making to create captivating rhythms, 3) album cover designing to bring imagination to life, and 4) dazzling performances to show off students’ hard work. The event space will draw attendees in with vibrant colors, oversized musical instruments, life-sized areas to doodle, and a plush lounge – all meant to encourage participants to explore their creativity.
To further champion music and arts education and extend their impact to more classrooms, BIC is also partnering with Save The Music Foundation. BIC is making a donation and providing writing instruments to Save The Music’s NYC Music Education Project. Additionally, Creativity Camp attendees will walk away with backpacks brimming with BIC school supplies, ensuring they start the 2024-2025 school year fully equipped and ready for success.
“As part of our long-standing commitment to education, BIC is dedicated to encouraging creativity and improving learning conditions for students of all ages,” said Gonzalve Bich, Chief Executive Officer at BIC. “This back-to-school season, we’re proud to team up with Charlie Puth and Save the Music to shine a light on the importance of music and arts programs. Much like our iconic 4-Color Pen, music and arts not only provide an outlet for self-expression, but also stimulate creativity and support academic achievement.”
“Music and the arts have always been such a huge part of who I am, and I believe it’s vital to give students the opportunity to explore and be creative,” said Charlie Puth. “I’m thrilled to be partnering with BIC to host this Creativity Camp experience with the BIC 4-Color Ballpoint Pen and team up with Save the Music to further champion music and arts education.”
“BIC’s Creativity Camp is a unique opportunity for our students and teachers from the tri-state area to learn from and be inspired by Charlie Puth in a very cool setting,” said Henry Donahue, Executive Director of Save The Music. “Charlie and BIC’s creation of this camp and their generous contribution to Save The Music’s NYC programs going forward also mean that many more students will have a chance to join the next generation of young creators.”
A popular and iconic pen that is recognized around the world, the BIC 4-Color Ballpoint Pen offers four colors in one long-lasting pen – black, red, green, and blue – in multiple smooth and sleek barrel designs. Ideal for capturing thoughts and ideas, color coding study notes, or just doodling, the 4-Color Pen helps unleash creativity and passion through writing. It’s available on BIC.com, as well as at your favorite online and in-store retailers during the back-to-school season and beyond.
