America’s daily coffee routine is about to get rocked. On August 28, 7-Eleven, Inc. will debut an exclusive Anniversary Blend of Green Day’s coffee brand, Punk Bunny Coffee, at 7-Eleven, Speedway and Stripes stores nationwide for a limited time. This epic collaboration was brewed up to commemorate the 60th anniversary of 7-Eleven originating the idea of freshly brewed coffee in to-go cups and the 30th anniversary of Green Day’s breakout album.
To celebrate the launch, 7-Eleven and Punk Bunny are offering the chance to win big by honoring the tradition of Green Day fans solidifying their fandom in ink – with a twist. On August 28 starting at 8:00 a.m. ET, the first 50 fans to show up at 7-Eleven at 800 6th Ave in New York City and get inked with a custom 7-Eleven x Punk Bunny tattoo will receive free 7-Eleven coffee for 711 days.* The unique, semi-permanent tattoo is designed by Lady Cobra, a fellow Bay Area native and tattoo artist who will be on-site at the event inking some fans herself.
“This year, we celebrate the 60th anniversary of 7-Eleven as the first national retailer to offer freshly brewed coffee in to-go cups, making us the OG To-Go coffee destination,” said Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages) at 7-Eleven. “What better way to celebrate than by teaming up with Punk Bunny to bring new and exclusive coffee options to our customers and offering a one-of-a-kind coffee experience?”
The Punk Bunny Coffee Anniversary Blend is the perfect way to start the day off with a bang, featuring hints of citrus to awaken the senses along with undertones of rich stone fruit. The warm cocoa with a gentle hint of spice finish creates a multi-layered coffee experience. In addition to the exclusive Anniversary Blend roast, Punk Bunny is bringing Fair Trade Certified coffee to 7-Eleven with bagged blends and K-Cups of the Sound Check and Last Ride In roasts, available in stores. Fans across the country can score a limited-edition Punk Bunny-inspired collectible refill mug in 7-Eleven and Speedway stores while supplies last.
“When we first came together as a band back in high school, the 7-Eleven in our hometown was our go-to spot,” said Billie Joe Armstrong, frontman of Green Day. “As we celebrate the anniversaries of two of our biggest albums, it’s a full circle moment to have our coffee company Punk Bunny available at 7-Eleven stores.”
Not in New York City, but still want to show your fandom? Punk Bunny Coffee has teamed up with 7-Eleven’s online merch shop, 7Collection™ to create a capsule of limited-time merch to celebrate the collaboration. The capsule includes co-branded tees, totes and stickers.
“As a Green Day fan myself, I am particularly excited to share this collaboration with our customers,” said Marissa Jarratt, Executive Vice President & Chief Marketing and Sustainability Officer. “The addition of Punk Bunny to the 7-Eleven coffee lineup continues our commitment to bring new, exclusive items to stores. Together with Punk Bunny, we hope to excite coffee and music fans everywhere and celebrate 60 years of our to-go coffee.”
*Tattoos are only available to the first Fifty (50) Participants. First come, first served. Void where prohibited. Open to legal residents of the 50 US & DC, 21 & older and present in New York City, NY on 8/28/24. Begins 8:00 AM ET on 8/28/24 and ends 4:00 PM ET on 8/28/24. Visit rules.dja.com/punkbunny7eleven for full T&C’s.
