REVOLVE, the next-generation fashion retailer for Millennial and Generation Z consumers, announces JEON SOMI, the multifaceted South Korean-Canadian K-Pop artist, as the brand’s first-ever global brand ambassador. Known for her vibrant, playful style and cool girl energy, JEON SOMI effortlessly embodies the spirit of REVOLVE, where fashion meets individuality.
JEON SOMI’s approach to style and her unique blend of boldness and sophistication resonate with the REVOLVE aesthetic. Through this collaboration, she will merge music and fashion – bringing her energy to the REVOLVE audience while expanding the brand’s presence globally and to an ever-growing Gen Z fanbase.
To kick off this exciting partnership, REVOLVE will launch an exclusive, 90s-chromatic-inspired campaign starring JEON SOMI. The campaign will be accompanied by a curated edit on REVOLVE that showcases JEON SOMI’s iconic style. The edit will include handpicked items that reflect her fashion sense, along with a custom look created for the JEON SOMI x REVOLVE campaign.
“REVOLVE has always been my go-to destination for fashion that compliments my style on and off the stage. I am honored to be their first global brand ambassador and officially introduce REVOLVE to the K-Pop community. Through this partnership, I want to convey my personality through fashion and empower my community to express their individuality. It’s important to me that this collaboration resonates with my fans, creating something they will truly enjoy and connect with. I am always pushing the boundaries of how to engage with my fans, and REVOLVE is the perfect way to do that,” says Jeon Somi.
As part of her role, JEON SOMI will also collaborate with REVOLVE on infusing her music into creative marketing campaigns, social content, and special appearances, offering fans a closer look at her style and her favorite REVOLVE pieces.
The campaign and curated edit will debut online exclusively at REVOLVE.COM on October 17, 2024 with retail prices ranging from $125–$1,790.
