Watch Robin Williams Hilariously Improvise His Way Around a Simple Line for an ’80s Commercial

Howard Storm, a veteran television director, has helmed a variety of shows, including Laverne & Shirley, Full House, Everybody Loves Raymond, and Keenan and Kel, and even directed Jim Carrey’s first major film, Once Bitten (1985), predating In Living Color. Storm is perhaps best known for his extensive work on Mork & Mindy, directing 59 episodes and working closely with Robin Williams, whom he described as a “genius.” In an interview with the Archive of American Television, Storm shared his unique approach to directing Williams: he allowed him to improvise freely in rehearsals, gradually narrowing the performance until it was camera-ready. This method is perfectly captured in a rare video where Williams, promoting Storm’s directing skills, delivers a short message—after 13 minutes of hilarious impressions and riffing, highlighting his comedic brilliance. It’s a remarkable glimpse into Williams’ comedic genius, made bittersweet by his absence today.