So, you’ve poured your heart and soul into your album, and now it’s out there for the world to hear. But here’s the kicker: how do you reach the people who don’t already know about your music? Apple Music offers some fantastic tools that can help you do just that. With a focus on connecting artists with fans, here are three ways to take advantage of Apple Music’s unique features to get your songs in front of fresh ears.
1. Get Featured on Curated Playlists
Apple Music’s editorial playlists are curated by actual humans who understand music and the stories behind it. These playlists—like “New Music Daily” or genre-specific collections such as “Acoustic Chill”—are prime real estate for introducing your album to a new audience. A spot on the right playlist could be your golden ticket to reaching new fans who are hungry for their next favorite song.
Use Apple Music for Artists to submit your songs for playlist consideration well in advance of your release date. With the right preparation, your music could land in the ears of listeners who are most likely to love it.
2. Take Advantage of the Pre-Add Feature
One standout feature of Apple Music is the ability for fans to pre-add your album before its release. This means listeners can add your album to their library ahead of time, ensuring it’s ready and waiting for them on release day. It’s a great way to build anticipation while signaling to Apple Music that your release is generating interest.
Promote the pre-add option through your social media, newsletters, and any other platforms where you connect with your fans. The easier you make it for people to engage with your music, the bigger the payoff.
3. Collaborate with Apple Music Radio
Apple Music Radio offers a unique opportunity to bring your story to life. From being featured on shows hosted by Apple Music personalities to guest-curating your own playlist or radio station, this platform allows for deeper connections with listeners. Sharing the inspirations and stories behind your songs can create a personal bond with fans while introducing your album to new audiences.
Radio segments reach highly engaged listeners who love learning about the artists behind the music. Whether it’s through interviews, themed playlists, or live sessions, Apple Music Radio offers a dynamic way to amplify your release.
Apple Music provides artists with tools that go beyond streaming—it’s about creating connections and building relationships with fans. From curated playlists to pre-add campaigns and radio collaborations, these strategies can open doors to entirely new audiences.
Start exploring these opportunities, and you might just find your next biggest fan—or thousands of them—on Apple Music. Because at the end of the day, isn’t that what every artist wants?
Take the first step and try these three strategies today. Your next audience is out there, ready to hit play.
