In April, Spotify introduced AI Playlist in beta, providing Premium subscribers in the U.K. and Australia with an innovative tool to fuel discovery and music curation. The feature is now being expanded, offering more users the opportunity to express themselves through the music they love. Starting today, AI Playlist in English is rolling out in beta to Premium users on Android and iOS devices in the U.S., Canada, Ireland, and New Zealand.
AI Playlist combines Spotify’s powerful personalization technology with generative AI, allowing users to transform creative ideas into playlists. Whether someone is new to playlist creation or an experienced curator, this feature offers a fun, intuitive way to craft the perfect musical mix.
Playlists on Spotify have long been hubs for discovery, fostering strong connections between artists and fans. With over 22 billion new artist discoveries each month—two billion of which turn into lasting connections—Spotify continues to play a pivotal role in artist-fan relationships.
Since its launch in the U.K. and Australia, AI Playlist has already made an impact. Users have created millions of playlists they revisit regularly. With AI Playlist, anyone can flex their creative muscles and design the ideal vibe for any mood or moment.
The Magic of AI Playlist
Creating a playlist with AI Playlist is as simple as entering a unique prompt, such as “upbeat pop music for my European summer vacation” or “a romantic playlist for date night at home.” Spotify then provides a personalized selection of songs tailored to the desired vibe, which can be refined by adding further prompts.
Specificity enhances the process. Prompts that combine genres, moods, artists, or decades yield the most successful playlists. Creativity is key—users can even reference places, animals, activities, movie characters, colors, or emojis.
With AI Playlist reaching new markets, several Spotify team members have shared the prompts they’ve used to create their own AI-powered soundtracks:
- Frankie Shlain, On-Platform Marketing Lead: Frankie asked for a playlist of rom-com soundtracks from the ’90s and ’00s and received tracks from favorite nostalgic movies, proving AI Playlist’s capability.
- Erick Morales, Product Marketing Lead: Erick created a “Caribbean Dreams” playlist with chilled electronic music for a Tulum trip, blending personal favorites with new discoveries.
- Annabelle Rolland, Senior Data Scientist: Annabelle’s prompt, “Give me funky and upbeat songs to help me unpack my boxes in my new home,” resulted in two energizing playlists: Energized Unpacking Grooves and Moving Day Melodies.
- Renato Gamboa, Senior iOS Engineer: Renato relived magical moments from Joshua Tree with a “Desert house music for driving through Joshua Tree” playlist, refining it further to include only tracks released within the past month.
Getting Started with AI Playlist
Users can access the feature through the Spotify mobile app by searching “AI Playlist” or navigating to “Your Library,” tapping the “+” button, and selecting “AI Playlist.” From there:
- Select a suggested prompt or type a custom one.
- Spotify curates a playlist with tracks, artists, and genres tailored to the user’s preferences.
- Manage the playlist by previewing, deleting tracks, or refining it with additional prompts.
- Tap “Create” to save the playlist to Your Library.
AI Playlist, currently in beta, is designed exclusively for music-related prompts. Measures are in place to ensure responsible usage, especially for offensive prompts.
As AI Playlist expands to new regions, Spotify aims to empower more users to express themselves creatively and explore new music. With continuous innovation and updates on the horizon, the possibilities are endless.
