Artists, take note! Whether you’re jamming in your garage or hitting the stage, starting your PR journey is like tuning your guitar—it’s gotta be just right to make some serious noise. Want to go from playing to your cat to trending on socials? Here are the 8 backstage passes your band needs to rock the PR world.
- Active Social Media Presence
Engage fans and share updates on platforms like Instagram, Facebook, TikTok, Twitter, and YouTube. Keep your branding consistent across channels. - Professional Website
Serve as a central hub with a bio, music, tour dates, contact information, press materials, and links to social media and streaming platforms. - Compelling Band Bio
Write an engaging bio that tells your story, highlights achievements, and communicates what makes your band unique. - High-Quality Photos
Have a variety of professional images, including individual portraits, group shots, live performance pictures, and promotional images. - Press Kit or EPK (Electronic Press Kit)
Compile a digital folder with your bio, photos, music links, videos, press clippings, social media links, and contact information. - Recent Music Releases
Share your latest singles, EPs, or albums on streaming platforms with high-quality production. Provide downloadable links for press use. - Performance Footage or Music Videos
Include videos showcasing your live performances, official music videos, or behind-the-scenes content to capture your energy and style. - Contact Information
Make sure your email and phone number for press inquiries, booking, and collaborations are easily accessible.
There you have it! With these 8 PR essentials, you’re ready to hit the big time. Think of this as your ultimate setlist for success—because the spotlight isn’t just for stars, it’s for those who are prepared. So grab your gear, get your groove on, and let the world hear your story. If you’re still looking for help, or have any questions, or looking for more information, email me, I’ll be happy to chat – Eric@ThatEricAlper.com and talk soon!
