Fraser & Thompson, a modern and approachable whiskey, founded by GRAMMY Award-winning, multi-platinum superstar entertainer Michael Bublé, is proud to announce its inaugural partnership with The Canadian Academy of Recording Arts & Sciences (CARAS) as the Official Whiskey of the 2025 JUNO Awards. This collaboration will showcase the distinct blend of class and ease that defines Fraser & Thompson at one of the nation’s most celebrated cultural events uniting music, artistry, and the joy of being present.
Established in 2023, Michael Bublé’s Fraser & Thompson North American Whiskey blends Canadian straight whiskey and Kentucky bourbon into an elegantly smooth, mellow spirit. It’s an easy-to-drink high-rye blend that appeals to both whiskey novices and connoisseurs alike. Bublé, who will return for a third time as host of Canada’s Biggest Night in Music shares, “I’ve always had memories that I savour over whiskey, and that’s something really special to me. With F&T, you can always count on a great pour, no matter the occasion. It’s a whiskey made for good vibes and great moments, which you don’t need to be a spirits expert to enjoy – it’s a whiskey for everyone.”
Fraser & Thompson will bring its signature craftsmanship to JUNO Week with a series of activations. A Fraser & Thompson mixologist will create the official cocktail of The 2025 JUNO Awards, which will be featured at the JUNO Awards Gala Presented by Music Canada where industry attendees can enjoy the occasion’s signature cocktail. Fraser & Thompson will also have the exclusive whiskey pour at select JUNO Week events, including the prestigious Chair’s Reception Presented by Live Nation Canada, JUNO Awards Gala Presented by Music Canada, and the JUNOS Pre-Show Lounge.
Additionally, the brand will also engage with Canadian music’s brightest stars, gifting Fraser & Thompson to a select group of artists and inviting content creators to capture the magic of JUNO Week as Fraser & Thompson ambassadors.
“Fraser & Thompson’s commitment to quality and authenticity aligns beautifully with our mission to celebrate Canadian talent. Their presence at the 2025 JUNO Awards will add a special touch, creating moments for artists, industry professionals, and fans to connect and celebrate” said Allan Reid, CARAS President & CEO.
For more information on the 2025 JUNO Awards, including how to tune in, visit junoawards.ca. To explore and purchase Fraser & Thompson Whiskey, visit fraserandthompson.com.
The 54th Annual JUNO Awards and JUNO Week 2025 will be hosted in Vancouver, BC from March 27 to Sunday, March 30, 2025 culminating with The JUNO Awards at Rogers Arena on Sunday, March 30, 2025, broadcast live on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen and globally at CBCMusic.ca/junos.
