CARAS and Molson Coors Beverage Company (“Molson Coors”), with its iconic brand Coors Light, are proud to announce its partnership as the Official Beer of The 2025 JUNO Awards, bringing fans and artists together to celebrate Canada’s premier music event.
Coors Light will shine throughout JUNO Week, with Molson Coors pouring its beloved portfolio of beverages, including Coors Light, Heineken, Heineken Silver, and Heineken 0.0 (non-alcoholic) at select private and public JUNO events. Fans can also raise a glass to Canadian music at the Let’s Hear It Live JUNO Block Party, hosted at the Vancouver Art Gallery North Plaza/šxʷƛ̓ənəq Xwtl’e7énḵ Square. This free event promises live music, great beer, and an unforgettable atmosphere from Thurs March 27 to Saturday, March 29, 2025.
“We are thrilled to welcome Molson Coors as the Official Beer Partner of The 2025 JUNO Awards. Their dedication to fostering celebration and connection mirrors the spirit of JUNO Week, and we’re excited to see them bring fans and artists together in refreshing and memorable ways” said Allan Reid, CARAS President & CEO.
The partnership underscores Molson Coors’ commitment to celebrating the cultural moments that unite us. As fans gather to honour the best in Canadian music, Coors Light will add to the experience with sponsored activations throughout a variety of events.
“We are incredibly excited to partner with the JUNO Awards and celebrate the best in Canadian music. At Molson Coors, we believe in bringing people together, and there’s no better way to do that than through music and our beloved beverages. We look forward to creating unforgettable moments for fans and artists alike during this year’s JUNO Week,” said Leslie Malcolm, Vice President, Marketing, Molson Coors Canada.
The 54th Annual JUNO Awards and JUNO Week 2025 will be hosted in Vancouver, BC from March 27 to Sunday, March 30, 2025 culminating with The JUNO Awards at Rogers Arena on Sunday, March 30, 2025, broadcast live on CBC TV, CBC Gem, CBC Radio One, CBC Music, CBC Listen and globally at CBCMusic.ca/junos.
