Pepsi brought back some of the most iconic music video commercials in advertising history as part of its 125th anniversary celebration. Legendary spots featuring Madonna, Britney Spears, Tina Turner, Robert Palmer, and Ray Charles have been revived, including Madonna’s controversial Like a Prayer and Spears’ The Joy of Cola, which aired nationally for the first time in decades during the 2023 MTV VMAs. As one of the first brands to merge music and marketing, Pepsi’s legacy in pop culture remains as strong as ever.
