Wolverine, the 142-year-old boot and clothing company, is excited to announce their partnership with award winning, multi-platinum singer/songwriter, Jordan Davis. Built upon their shared values, the partnership celebrates the blue-collar mindset: the grit and determination of those working hard and doing what they love, whether on a jobsite, farm or stage.
Wolverine’s longtime commitment to creating comfortable and trustworthy workwear seamlessly complements Jordan’s lifelong passion for the brand. Together there’s a mutual dedication to the skilled trades industry and the need to shine a light on these critical and lucrative career paths.
Jordan Davis’ rise from blue-collar roots to country star reflects the true Wolverine spirit. Raised by generations of skilled trades workers, he learned the value of hard work and grit, watching his dad and grandpa tackle long days in their trusted Wolverine boots. Now, he brings that same dedication to his Tennessee farm, family, and global stages, embodying craftsmanship and community in everything he does.
“My partnership with Wolverine is a special one,” said Jordan Davis. “Growing up, I watched my dad, and his dad do what they love – whether it was fishing or refurbishing furniture at the shop – all with their trusted Wolverine boots on. I learned a lot about life from them, and I take pride in living out the lessons and skills they taught me both while I’m performing on stage and working at my farm. Partnering with Wolverine allows me to honor this legacy and inspire others to do what they love.”
Fans can now shop the “Jordan Davis Picks” collection on Wolverine.com and in select retailers across the country featuring Jordan’s favorite Wolverine boots, apparel, and accessories. Additionally, Jordan is collaborating with Wolverine on a new custom collection set to launch this fall, complemented by events aimed at giving back to the skilled trades community.
“Our work with Jordan Davis perfectly reflects our values at Wolverine. His embodiment of hard work on and off the jobsite and reaping its rewards resonates deeply with our purpose and consumer,” said Lauren King, Sr. Director of Marketing at Wolverine Boots and Apparel. “As a celebrated musician, Jordan shares our commitment and passion for inspiring others to pursue their crafts, giving them the confidence to do what they love and call it work.”