Ray Charles’ unforgettable Diet Pepsi jingle, “You Got The Right One, Baby, Uh Huh,” was more than just a catchy tune—it was a cultural phenomenon. The 1990 ad campaign recharged Charles’ image, turned the slogan into one of the decade’s biggest catchphrases, and even inspired an early form of user-generated content through a nationwide contest. But behind the scenes, rumors swirled: Did Prince have a hand in writing or producing the track? While the official credits go to Peter Cofield and BBDO’s creative team, speculation about a TAFKAP demo refuses to fade.
Adding to the confusion, Prince later sampled the jingle in his song “Uh Huh,” making some fans believe he had written the original. While there’s no direct link between Prince and the Pepsi ad’s creation, the similarities have fueled debate for decades.
