Earlier this year, Dove introduced Let Your Body Body, its Whole Body Deo campaign featuring a custom track by artist, actress, and producer Chika – a fresh take on Khia’s 2002 anthem, My Neck, My Back, and reimagined to inspire body confidence and self-love through movement and dance. Now, Dove is taking it beyond the screen and putting music fans in the center of the action with the launch of Dove Hot Seats.
Live music brings the heat – but that doesn’t mean you have to smell like it. With over 56 million TikTok views of people begging concertgoers to wear deodorant, it’s clear that B.O. is killing the vibe. That’s where the new Dove Whole Body Deo Cooling Spray comes in. With 72-hour odor control, this all-over solution lets fans dance like nobody’s smelling.
As fans show up for the artists they love, Dove is showing up for them. Hot Seats aims to give music lovers access to this year’s biggest concerts – and equips them with Dove Whole Body Deo so they can dance with total confidence.
To kick things off, Dove hosted an exclusive pop-up concert with iconic genre-defying duo SOFI TUKKER at SILO in Brooklyn on April 1. Fans showed up to claim ‘Hot Seats’ for themselves and a friend—scoring access to an intimate, high-energy set.
Next up for Hot Seats? Charli xcx’s sold-out U.S. Brat Tour. From there, Dove is turning up the heat with exclusive ‘Hot Seats’ at Lollapalooza in Chicago (July 31 – August 3), letting fans sweat confidently while vibing to artists like Olivia Rodrigo, Sabrina Carpenter, Doechii and more.
Dove Hot Seats x Charli xcx BRAT 2025 – ARENA TOUR: How It Works
Dove is taking it IRL with a Hot Seats scavenger hunt in BRAT 2025 – ARENA TOUR cities Austin, Minneapolis, Chicago, and New York City. Winners will score two tickets to Charli xcx’s BRAT 2025 – ARENA TOUR in their city. Here’s how to participate:
- Follow the Clues – Starting April 5, 2025, head to reddit.com/r/DoveHotSeats to find location clues that lead to a chance to win hidden Hot Seats locations in your city.
- Find the Digital Billboard Truck – Solve the clue and track down a Hot Seats digital billboard truck as it moves through each city.
- Scan & Win – Be one of the first to scan the truck’s QR code, and you’ll snag a pair of tickets to one of the year’s hottest shows.
BRAT 2025 – ARENA TOUR Scavenger Hunt Schedule:
- Austin, TX – Saturday April 5 → Win tickets for Tuesday April 22 or Wednesday April 23 (Moody Center ATX)
- Minneapolis, MN – Saturday April 5 → Win tickets for Saturday April 26 (Target Center)
- Chicago, IL – Sunday April 6 → Win tickets for Monday April 28 (Allstate Arena)
- New York, NY – Saturday April 5 & Sunday April 6 → Win tickets for Wednesday April 30, Thursday May 1, Saturday May 3, or Sunday May 4 (Barclays Center)
“Music has always been a space for confidence and self-expression, which makes it a perfect fit for Dove,” said Kevin Tolson, Head of Dove & SheaMoisture Deodorants at Unilever. “Hot Seats is not only about providing fans access to their favorite artists, but also a fresh, all-over solution so fans can enjoy every moment and let their body ‘body’ without the fear of odor.”
Throughout the year, Dove will announce more Hot Seats ticket drops on reddit.com/r/DoveHotSeats, giving fans even more chances to win tickets to see their favorite artists at shows and music festivals. Stay tuned for more information on how to win tickets to Lollapalooza and other events in 2025.
