Today, Sun Pharma announced its partnership with music icon and ILUMYA patient, Art Garfunkel, as he shares his story of living with moderate-to-severe plaque psoriasis in-depth for the first time publicly. Art, who was named one of Rolling Stone’s “100 Greatest Singers of All Time,” launched his career in the acclaimed duo “Simon & Garfunkel.” Through the “I LUV YA for The Long Haul” campaign, Art joins a community of ILUMYA patients shedding light on the emotional toll of psoriasis and empowering others living with the condition to find the best treatment for them.
While nearly 8 million Americans live with plaque psoriasis, its impact is often unseen or covered up.1 Art, whose music has touched millions worldwide, lived silently with his psoriasis—until now.
“With support from my wife, Kim, and a treatment I trust, I am finally ready to give my history with psoriasis a voice,” said Art. “After struggling for decades, I finally started ILUMYA about two years ago, and experiencing clearer skin has helped me regain my confidence. I am excited to share my story as part of the I LUV YA campaign in the hope that it will encourage others to find the right treatment for them.”
The “I LUV YA for The Long Haul,” originally launched in May 2024, highlights the emotional impact psoriasis can have on a patient’s life and how support – whether that be from a doctor, friend, or family member – can help navigate the challenges of managing their condition. The multi-part video series highlights real-life patient stories, including Art and how his wife, Kim, provided that support for him.
“We are so honored to partner with Art Garfunkel to share his ILUMYA story and to bring greater awareness to the impact psoriasis has beyond the physical symptoms,” said Maureen Shannon, Head of Biologics Marketing at Sun Pharma. “Art’s music has impacted millions and his experience, shared for the first time, is sure to leave a lasting impression.”
To learn more about Art Garfunkel’s experience and to learn more about ILUMYA as a treatment option, visit ILUMYA.com/ILuvYa.
