K-pop phenomenon FIFTY FIFTY returns to their lover-girl roots with their latest single, “Perfect Crime,” now available across all digital streaming platforms via Arista Records. By showcasing their multilingual abilities in the track, the quintet continues to expand their global fanbase, making their music more accessible to fans all over the world. Marking their first original release in 2025, this record sets the tone for an exciting year ahead, following the launch of their “Love Tune: Rewired (Remixes)” album in January, and serves as a pre-release ahead of their highly anticipated new EP, Day & Night, set to drop on April 29.
This mesmerizing track embraces the group’s signature synth-driven sound, delivering a slower-paced, atmospheric pop experience enriched with breathy background vocals and stunning harmonies. The song’s retro-pop feel, along with its smooth melodies and lush harmonies, transports listeners into a neon-lit dreamscape, balancing its emotional intensity with a cool, airy sound. The message of love continues on “Perfect Crime,” but this time, it is about the restless emotions of longing and anticipation in a relationship. The song’s dreamy, hypnotic production mirrors the push-and-pull of waiting for someone who always seems just out of reach.
The beloved girl group has been making significant strides in the global music scene. Their breakout hit, “Cupid”, not only became the longest-charting K-pop song in Billboard Hot 100 history at 15 consecutive weeks but also made them the first female K-pop act to reach the top 10 on the UK Singles Chart, peaking at number nine. The group further solidified their rising star status by winning the K-Pop Song of the Year for “Cupid (Twin Version)” at the 2024 iHeartRadio Music Awards. Further solidifying their position as a global force in the music industry, they captivated audiences with sold-out shows during their U.S. tour last year.
FIFTY FIFTY continues to expand their artistic horizons while staying true to the heartfelt storytelling that defines their music. With a variety of on-going music projects in the upcoming months, the group aspires to demonstrate their versatility as artists and work hard to build upon their growing success.
FIFTY FIFTY debuted in Nov 2022 and experienced a commercial breakthrough with their song “Cupid”, which became the longest-charting K-pop song in Billboard Hot 100 history at 25 consecutive weeks (peaking #17) and reached #2 on the Billboard Global 200. The song became popular on TikTok due to a dance trend launched by the group, with over 2 million video creations on the ‘twin’ version and more on sped-up audios. Rather than most K-pop groups which focus initially on the local market and Korean-language repertoire, FIFTY FIFTY’s songs leaned more heavily into Western pop sounds and English-language hooks, as seen in other tracks like “SOS” and “Gravity.” Just last year, they inked a U.S. record deal with Arista Records and released their comeback EP Love Tune. So far, the group has released two EPs – The FIFTY and Love Tune – along with one LP, The Beginning. They also contributed a song to the soundtrack of the blockbuster Barbie movie.
