Aston Martin Aramco has teamed up with British rock royalty, the Rolling Stones, with an ultra-exclusive, co-branded merchandise collection fusing the speed and precision of Formula One™ with the rebellious spirit of rock and roll. The limited-edition collection includes hoodies, tees and caps sporting one of the world’s most instantly recognisable symbols of rock and roll – the famous Rolling Stones tongue logo – blended with the iconic Aston Martin wings.
Launching exclusively at The Rolling Stones store, RS No.9 Carnaby Street in London’s Soho on Thursday, April 24, a selection of Aston Martin Aramco fans have won the chance to attend the launch event and will be the very first to purchase the collection.
Members of the team’s fan programme, I / AM, will get priority access to the merchandise on the Aston Martin Aramco official online store on Friday, April 25. For early access to the collection, fans can sign up and explore at astonmartinf1.com/IAM. The merchandise will also be available Friday morning at the RS No.9 online shop: https://rsno9.com/.
The collaboration launched this week with a digital campaign, with content featuring the Stone’s song ‘Hot Stuff’ as the centerpiece.
The collection builds on the team’s expansion into wider culture across music, fashion and sport, and comes after a memorable collaboration with Tems at F1 75 Live at the O2 Arena earlier this year.
