Inspired by childhood nostalgia, HideSeek, located at 1305 Dundas Street West, Toronto, is an immersive pop-up experience making its way to downtown Toronto this spring. Scheduled to open on Saturday, March 30, 2019 for two months, HideSeek transforms 7,000 square feet into a multi-sensory adventure that fulfills the universal dream of adulthood: to feel like a kid again.
HideSeek invites guests of all ages to rediscover the carefree spirit of childhood play, as they explore 45 minutes of quintessential whimsy and imagination. Occupying vacant retail space in Toronto’s Dundas West neighbourhood, the pop-up is produced by a team of local designers, artists and dreamers who have curated each interaction to be reminiscent of playful childhood activities.
“As we age, we naturally take on more responsibility and stressors. But who’s to say we can’t relive the sense of freedom and curiosity we felt throughout childhood,” explains Lee Davis, founder of HideSeek. According to Davis, HideSeek aims to elicit the timeless sensation of nostalgia through the use of all five senses. “We’ve created a space encouraging society to press pause in their day and experience the playful activities and sensations we not only felt, but celebrated as children.”
HideSeek is comprised of 12 multi-dimensional rooms, each made up of installations that will captivate guests on their self-guided tour. Guests will enter a world of lingering bliss as they wander through a glow-in-the-dark galaxy filled with 10,000 stars, and get cozy in a larger-than-life-size pillow fort to relive the comfort of youth. Every corner of HideSeek is guaranteed to excite in person and impress in photos, with rooms bursting with bubbles and ceiling-to-floor slinkies that have a life of their own.
“In today’s digital age, it’s easy to lose sight of how much active play contributed to our lives as children,” expresses Emanuel Katsnelson, COO of HideSeek. “HideSeek provides our experience-driven economy with the opportunity to change the way we’re entertained—it’s the ultimate sensory experience.”
Tickets to HideSeek are $25 plus taxes and fees, and are available for pre-sale purchase by American Express® Cardmembers starting Monday, March 11, 2019 at 10:00 a.m.
General admission tickets go on sale Thursday, March 14, 2019 at 10:00 a.m. via www.gohideseek.com/tickets
