73-year old “Uncle John” Reid and his humble homage to his hometown of Dildo, Newfoundland — “The Dildo Song”— have signed a landmark record deal, and released a brand new video for the track — available now!
JUNO Award-nominated, multi-platinum pop star Raghav Mathur and his label Mathurmatics Records Ltd. have put pen to paper, set to represent the tune Reid wrote in the 1980s amidst a town-wide petition to change its name.
The video brings to life the de facto anthem representing the tiny Canadian community, home to just over 1,000 Dildo dwellers.
Those residents — along with “The Dildo Song” — recently found themselves inundated with International media attention since their appearances on Jimmy Kimmel Live!
“What has happened here is one in a billion, and I’m glad to have lived to see it,” says Uncle John. “I hope the song lives on forever, just like our town and the name Dildo.”
“I flew to Dildo as soon as I heard the song on Jimmy Kimmel Live! to present the idea to Uncle John and the rest of his family,” says Mathur of meeting Reid and his guitarists and backing vocalists — son Sheldon, and nephew Dean.
“What I love about the song is how honest it is,” Mathur continues. “They took something that could have caused them offence and handled it with Newfoundland’s way of humour, dignity and pride.
“It’s actually incredibly beautiful, just like the people of Dildo.”
“The Dildo Song” is available now.
