In 1994, Coca-Cola launched OK Soda, a beverage specifically targeted at the post-modern and alternative youth culture of the early ’90s. The marketing campaign for OK Soda was unlike anything seen before from a major corporation. It was characterized by its ironic, self-referential advertising that deliberately avoided the typical feel-good messaging associated with soda commercials. The commercials featured surreal and often cynical narratives, reflecting the disillusionment and skepticism of the target demographic. The branding included slogans like “Everything is going to be OK” and “What’s the point of OK? Well, what’s the point of anything?” which resonated with the era’s grunge and Generation X sensibilities.
