Wireless Earphone Market size was valued at US$ 2.72 Bn. in 2023 and the total revenue is expected to grow at a CAGR of 5.9% through 2024 to 2030, reaching nearly US$ 4.07 Bn.
What’s New: Recent Additions and Updates
Sony
- July 2023 launched ‘Sony WF-1000XM5’
- Newest entry in TWS (truly wireless stereo)
- Active Noise Cancellation (ANC) using Integrated Processor V2 and noise-cancelling QN2e processors
- Superior codec LDAC for high-resolution audio
- Promoted as having the best noise-cancelling performance globally due to dual processor configuration
- April 2023 launched ‘Sony WH-CH520’
- Wireless headphones launched in India
- 60-hour battery life
- 30mm closed drivers for high-quality audio playback
- April 2023 launched ‘Sony WF-C700N’
- Truly wireless noise-cancelling earbuds
- Recognizes frequently visited locations and adjusts sound mode accordingly
Apple
- September 2022 launched AirPods Pro 2nd Generation
- H2 chip with advanced technology for improved ANC and transparency mode
- Touch control for media playback and volume adjustments
- April 2023 launched AirPods Touchscreen Case Patent
- Apple procured a patent for an AirPods touchscreen case
- Interactive user interface on the case for notifications, music playback, navigation, audiobook media, weather updates, and audio mode switching
OnePlus
- April 2022 launched OnePlus Buds N
- 12.4mm dynamic drivers for ultra-clear sound.
- Custom equalizer and Dolby Atmos audio support.
- Two microphones and touch controls.
- IP55 water and dust resistance.
Noise
- January 2022 launched Noise Combat Wireless Headphones
- ENC (Environmental Noise Cancellation) technology
- Available in thunder black color
- Button control for music and calls
- Dedicated gaming mode with ultra-low latency (up to 45 milliseconds)
- 25-hour playtime
Sennheiser
- January 2024 launched MOMENTUM True Wireless 4, ACCENTUM Plus, and MOMENTUM
- ANC support
- Bluetooth 5.2
- Sennheiser’s signature sound profile
- Up to 50 hours of battery life on a single charge
- January 2023 launched Conversation Clear Plus Earbuds
- Launched in the U.S. market to enhance conversation understanding
Marshall
- August 2023 launched Marshall Motif II A.N.C.
- Improved noise-cancelling and transparency mode
- 30 hours of playtime between charges
- 10 hours of playtime on a single charge
Samsung
- August 2022 launched Galaxy Buds 2 Pro
- Blocks loud ambient noise
- IPX7 water resistance rating
- Battery life of 8 hours on a single charge or 29 hours with the charging case and ANC disabled
The COVID-19 has accelerated the adoption rates of wireless earphones as remote work and virtual meetings became a norm. This trend is expected to continue as the hybrid and remote work model still exists. Noice cancellation technology is the key feature for premium brands. With rise in remote work and travel consumers are seeking devices with an immersive listening experience. The demand for high-fidelity audio is pushing manufacturers to incorporate advanced audio codes and driver technologies. With consumers becoming more discerning with audio quality, companies are investing in technologies such as, LDAC, aptX, and others to fulfil the Wireless Earphone Market requirement. Along with this Extended battery life, efficient power management, advanced features & smart integration are also in high demand. The product which is ergonomically designed to provide comfort is preferred especially in active lifestyles or prolonged use. Being water and dust resistance while having competitive pricing companies are segmenting their offerings to appeal to diverse consumer groups. This includes entry-level options for price-sensitive buyers and premium models for audiophiles. In short, the earbuds market is characterized by rapid innovation, evolving consumer demands, and heightened competition. Brands are focusing on enhancing audio quality, noise cancellation, battery life, and smart features to meet diverse user needs and preferences.
North America is expected to dominate the Wireless Earphone Market during the forecast period. Increased market awareness of smart Bluetooth speakers and smart home systems is a major trend in the U.S. and Canada. Growing adoption of technology with more demand for advanced technology are some of the market features. Factors such as high internet connectivity, advanced technology adoption, and growing awareness of smart audio systems are driving the growth of the North American wireless earphone market. Asia-Pacific is expected to show rapid growth during the forecast period 2024-2030. The proliferation of these devices is expected to boost demand for on-the-go music solutions, including wireless earphones. Growing demand for portable music solutions is expected to drive the use of wireless earphones. The rise in smart device usage supports the increasing need for wireless audio solutions. Factors such as the shift towards luxury technology items, rising smart device sales, and increasing demand for portable music are contributing to the rapid growth of the wireless earphone market in Asia Pacific.
