In 2003, Jewel’s shift into a poppier sound with her album 0304 was as surprising as her collaboration with Kentucky Fried Chicken for the album’s promotion. This unexpected partnership, coined “PhillyKFC,” saw Jewel’s edgy, genre-defying pop album aligned with KFC’s famous brand, making for a unique crossover between music and fast food, matching the playful, bold energy of Jewel’s new sound.
