STEPN GO, the newly launched social-lifestyle app by FSL, is excited to announce a groundbreaking collaboration with cultural icon Snoop Dogg. Together, they’re launching a limited edition of co-branded Genesis Sneakers that merge Snoop’s legendary style with STEPN GO’s social fitness platform.
Known for his global influence in music, culture, and business, Snoop Dogg has long been a pioneer in exploring new frontiers. Snoop has been a driving force in the intersection of culture and technology, and was an early adopter of blockchain and NFTs. This latest partnership with STEPN GO marks his continued foray into the Web3 universe, cementing his legacy as a trendsetter.
Snoop Dogg has previously been involved in several Web3 projects, including launching his own NFTs, partnering with metaverse platforms, and becoming an advocate for digital ownership. His collaboration with STEPN GO builds on this digital presence, offering fans a new way to connect with his brand and the rapidly evolving Web3 ecosystem.
The STEPN GO x Snoop Dogg collaboration will introduce 800 Genesis Sneakers, each with 4 unique designs that channel Snoop’s most iconic looks and moments. Dope, Lowrider, ‘G’ Sneaker and Doggystyle: these Sneakers aren’t just about fashion; they come with a nod to the bold, daring, and trendsetting vibes that Snoop represents.
The raffle for the 800 Genesis Sneakers will be hosted exclusively via the STEPN GO X account and on MOOAR, FSL’s in-house marketplace, from October 25 until November 8. Each raffle ticket will cost 15,000 GMT. GMT is the native token of the FSL Ecosystem, and is used across all FSL products to unlock various features and perks. Participants can enter on their preferred chain as the raffle is multi-chain. Ticket holders who do not win will have their raffle ticket cost refunded in GMT, ensuring a hassle-free and cost-neutral experience.
STEPN GO focuses on user-friendly features like The Haus System, in which users can lend Sneakers to friends and share both Energy and earnings. This unique lending system is perfect for onboarding new users, giving them the chance to experience Web3 fitness without needing prior crypto knowledge, the Haus System enables anyone to start their STEPN GO journey in just one click
“We wanted this collaboration to be more than just about Sneakers—it’s about pushing boundaries in both culture and technology. Snoop has always been at the forefront of trends, and together we’re blending the physical and digital worlds in a new way,” said Yawn Rong, Co-Founder of FSL.
Beyond the Haus System, STEPN GO’s Fitness Level feature ensures that staying active brings even more rewards. As users walk, jog, or run with their Sneakers, they can earn GO GAME TOKEN (GGT), which can be used for upgrading Sneakers or minting Shoeboxes. Snoop Dogg’s collaboration brings this to life in a way that resonates with both sneakerheads and Web3 enthusiasts alike.
“Snoop’s iconic journey and influence inspired the designs of the Sneakers, but more importantly, he’s joining us to create something revolutionary in fitness and digital ownership,” said Yawn. “The Web3 world is evolving fast, and we’re excited to bring users on this journey with us.”
The partnership between Snoop Dogg and STEPN GO goes beyond style. It’s about empowering users to participate in a larger digital fitness community, bringing the best of Web3 innovation, cultural relevance, and health-focused tech together. The STEPN GO x Snoop Dogg Genesis Sneakers is just the beginning.
