) Building on the success of her 2024 debut EP, Love Like That, Jonita enters a new chapter, rewriting the story of love with a soundtrack of rediscovery. Her soul-stirring single “Channa” released today via 91 North Records. STREAM HERE.
Jonita’s delicate vocals gracefully glide over an ethereal soundscape, beautifully complemented by the intricate stylings of orchestral arrangements. ‘Channa’ is about a breakup but goes beyond the obvious. It reflects on the shifts in a relationship when dynamics change, and you feel like you’re more invested than the other person. This feeling of longing and imbalance is something so many of us can relate to, and with that Jonita crafts a song that is as vulnerable as it is honest. Her heartfelt delivery transports listeners on an emotional journey that speaks to anyone who has experienced the pain of loving someone who didn’t return the feeling or yearns for unrequited love, proclaiming throughout the resonant soundtrack: ‘Feels like this means more to me than you, I really hope that you come through, Please don’t keep me waiting’. Of the single, Jonita expresses, “The song was conceived at a jam session with my friends Siddhant Bhosle and Soham Mukherji – I wanted to create something soulful, real, authentic to my life experience, but also groovy.”
The single, produced by the dynamic duo NEVERSOBER (Riz Shain and Soham Mukherji), is paired with a visually captivating music video produced by Jugaad Motion Pictures and directed by Bhavna Kankaria. WATCH HERE. Reflecting on the process of bringing the song’s visuals to life, Jonita shares, “Shooting the video really pushed me outside of my comfort zone and allowed me to explore new things. It was my second time collaborating with Jugaad, and I feel that Bhavna and DOP Nirali truly captured the essence of the song’s story. They made me feel at ease and encouraged me to be uninhibited on set. This was also the first time I had a co-actor in one of my music videos, and I’m so grateful to Gurfateh for being such an amazing partner throughout the experience!”
2024 saw Jonita making her significant mark in the music industry in a year filled with accomplishments and career highs that showcased her growing stardom. With electrifying live performances, such as her opening set for global pop sensation Dua Lipa at the Zomato Feeding India concert in Mumbai, and most notable, her debut EP release Love Like That, she underscored her cross-cultural appeal as a global artist, leaving anticipating fans to speculate an exciting new era.
Jonita Gandhi, the first female artist signed to 91 North Records, is a trailblazer with 16 million monthly listeners and over 2.2 billion streams across music platforms. A dynamic fusion of Canadian and Indian heritage shapes her artistry, reflecting her resilient determination. Recognized as Canada’s Leading South Asian Female Artist, Jonita was born in New Delhi, India, and raised in Toronto, surrounded by a culturally rich environment. Immersed in arts and Bollywood films, she developed a diverse musical palette that blends genres like Pop, R&B, and Dancehall rhythms seamlessly, with songs in Hindi, English, Punjabi, Bengali, Tamil, German, Italian, and French. From her Bollywood debut in 2013 with Chennai Express to chart-topping hits and collaborations with some of India’s leading music directors, Jonita has cemented her place in India’s film and music industries. Along the way, she often reflected on her evolving musical identity, ultimately embracing the unity found in adaptability and the universal language of music. The transformative year of 2020 marked a pivotal shift, as Jonita channeled adversity into songwriting, sparking a profound realization: it was time to craft her own musical path. Named Harper’s Bazaar India’s first-ever Musician of the Year at their Women of the Year Awards and gracing the cover of Billboard Canada in 2024, Jonita reached new heights in 2024. Releasing her debut single, Love Like That, in January 2024, followed by her first EP in February, she has since received numerous accolades which include collaborations with notable brands like Maybelline, Bumble, and Cadbury, highlighting her influence beyond music.
Known for her electrifying performances, Jonita has captivated audiences across India and beyond with her dynamic stage presence. In November 2024, she opened for global pop sensation Dua Lipa at the Zomato Feeding India concert in Mumbai, underscoring her cross-cultural appeal as a global artist. Jonita Gandhi stands as a powerful and authentic voice, shaping the future of music – by inviting audiences into her evolving sound, she inspires the next generation of female artists and solidifies her place as a beacon of innovation and artistry.
