Live Nation launched a channel on Yahoo last year that shows one live concert every day. What’s the response been?
Michael Rapino: We think that we have put together a very exciting slate of artists, and we’ve been very, very overwhelmed by the amount of viewers that are tuning in for the live performance of this high-quality production.
How has the role of the artists changed in all of this?
I’ve met plenty of CMOs in life, and I always say that I’ve never met any that can hold a candle to rock stars, who I truly believe are the greatest brand managers in the world. You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I’ve ever met. These people understand the core of what their brand is and what their fans want.
Via AdWeek
